Reading Time: 6 minutes The challenge of any SaaS provider is to continuously find ways to improve its software. At Convertize, we work hard to develop an A/B Testing tool so that it is easy to use, reliable and secure. One of our priorities is to ensure that we deliver the best page load speed possible whilst creating and […]

Reading Time: 9 minutes You’re doing A/B split testing to improve conversion rates, but A/B testing tools may actually slow down your website, increasing your bounce rate and affecting your search engine ranking. A/B Testing tools – including Google Optimize – can cause a white page effect before loading the variation, known as A/B Testing Page Flickering. Visitors can identify images in as little as 0.13 […]

Reading Time: 4 minutes You can now view your AB test results in unprecedented detail, marking key moments in your experiment and comparing your conversion rates to changes in your page’s traffic. The new Convertize results page incorporates three innovative features that make your data easier to analyse and interpret. Together with the A/B testing Smart Editor and Traffic […]

Reading Time: 2 minutes When optimising your website, you usually have a set of goals which define your conversions: usually a Lead or a Sale. Conversion optimisation is a very iterative process: you continuously test, learn and improve. This implies that you re-use similar “Goals” from an experiment to another. And ideally, you want to save time by not […]